DNA
Design. Navigate. Adapt. It’s in my nature. Raised by an engineer and an artist, I learned to balance logic and creativity in everything I make.
Skillset
User Research
Informing decisions backed by data, delivering impact
Design Strategy
Bridging the gap between business goals and user needs
UX Writing
Using clear and engaging language to guide users
Usability Testing
Uncovering user needs and discovering opportunities
Visual Design
Transforming concepts into visually compelling & modern UI
Prototyping
Turning ideas into interactive and impactful realities
My Process
- Business needs: Learn company goals, success metrics, and competitors.
- Understand Users: Find out what users need, what frustrates them, and what motivates them.
- Research & Analyze: Turn research into clear user personas and scenarios that show how the product fits into their lives.
- Explore Designs: Create and share design ideas that meet both user and business needs. Get feedback early.
- Prototype: Build quick prototypes to validate design assumptions.
- Test with users: Test prototypes internally, then with real users.
- Iterate: Use feedback to refine the design until it works well.
- Deliver: Work closely with developers throughout the process and provide detailed mockups.
- Evaluate & Improve: After launch, track performance and user feedback.
Let's Work Together
Reach me at vahidmotta@gmail.com