2016-2017 Real Estate Mobile app B2C

Context

Home Explorer is a mobile app designed to help real estate agents manage their clients more effectively and maximize their earnings. The app provides a platform for agents to communicate with clients, share listings, and track client interactions. Real estate agents face significant hurdles in efficiently managing a large client base. Timely communication is crucial for gaining clients' trust. In 2018, foreign buyers were a notable segment of the Vancouver housing market. Buyers, both local and foreign, were interested in the quality of neighborhoods, top-rated schools, proximity to jobs, and the potential for property value appreciation. Home Explorer was designed to address these challenges by providing a user-friendly platform for agents to manage their client interactions and listings. The app was intended to streamline communication and enhance the overall client experience.

Sketch

From Concept to Sketch: Low fidelity sketches can capture the essence of an idea without getting bogged down in details.

home explorer sketch

User research

My PM and I interviewed real estate agents to learn about their motivation, needs, and pain points. We also discovered the needs of the home buyers as well. The goal was to understand how agents and buyers interact with each other and what features would be most valuable in the app.

Solution

I designed a streamlined, user-friendly interface that empowers both agents and home buyers to manage their real estate journey in one place. The experience centers around five key screens. This design reduces friction, increases visibility, and supports both casual and power users through personalized tools and premium options.

image of app

Impact

Home Explorer helps agents manage more clients with less effort, improving response times and client satisfaction. Streamlined tools reduce admin work, letting agents focus on relationships and deals. Buyers benefit from a more transparent, responsive experience.

close up of app

Key Results

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Streamlined communication between agents and clients.

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Enhanced client management for real estate agents.

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Improved user experience with a focus on usability.

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Increased efficiency in managing property listings.










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