My work at Microsoft isn’t public yet, but I can share details about the projects, process, and impact.
My Experience
I led several high-impact projects within the Microsoft Advertising platform, which is used by millions of advertisers. I redesigned Search ad campaigns, one of the platform's most revenue driving campaigns. My role focused on improving user engagement, reducing drop-off rates, and increasing completion rates by modernizing and simplifying workflows. This made it easier for SMBs to quickly create and launch effective Search ad campaigns. I also led design projects for App campaigns, LinkedIn campaigns, the Microsoft Shopping campaign on Shopify and BigCommerce, and explored redesigns for the macOS version of Microsoft Advertising Editor.
I collaborated closely with cross-functional teams, including product managers, engineers, and data scientists, to ensure that the designs met both user needs and business goals. I also conducted user research and usability testing to validate design decisions and iterated on designs based on feedback. My work contributed to a more intuitive and efficient user experience, ultimately driving higher engagement and satisfaction among advertisers.
My Process
- Business needs: Learn company goals, success metrics, and competitors.
- Understand Users: Find out what users need, what frustrates them, and what motivates them.
- Research & Analyze: Turn research into clear user personas and scenarios that show how the product fits into their lives.
- Explore Designs: Create and share design ideas that meet both user and business needs. Get feedback early.
- Prototype: Build quick prototypes to validate design assumptions.
- Test with users: Test prototypes internally, then with real users.
- Iterate: Use feedback to refine the design until it works well.
- Deliver: Work closely with developers throughout the process and provide detailed mockups.
- Evaluate & Improve: After launch, track performance and user feedback.
