Vahid Motta
The Research Platform
Alida empowers global organizations to build dynamic research communities through a comprehensive suite of tools designed for audience engagement, scalable feedback collection, and insightful data analysis. This platform enables clients to gain actionable insights that inform product development, optimize user experiences, and validate marketing strategies. With a reach spanning 178 million individuals worldwide, Alida is at the forefront of research innovation.
The Challenge
Alida's survey tools served a diverse range of audiences across web and mobile platforms. However, the outdated survey design featured significant inconsistencies between experiences on these platforms. This disparity led to lower user engagement, high survey dropout rates, and increased maintenance efforts for engineers and designers. To address these issues, Alida needed a consistent and modern survey experience that functioned seamlessly across devices.
The Persona
Name: Jane, Product Researcher
Age: 34
Occupation: Senior User Researcher at a multinational company
Needs: An efficient, user-friendly method for gathering feedback from a diverse audience across devices.
Pain Points: Frustrated with high survey dropout rates due to a poor mobile experience; requires consistency in survey design to minimize confusion among participants and streamline the research process.
My Contribution & Impact
Modern Design System: I developed a unified design system to ensure consistency and quality across all six of Alida's products. Before my involvement, each product had a different look and feel. The new system established a single source of truth for designers and engineers, enhancing overall design coherence and efficiency. This resulted in reduced maintenance time, accelerated iterations, and a consistent user experience across platforms.
Web & Mobile Survey Experience: I unified the web and mobile survey experiences, delivering a consistent and responsive design. This improvement not only enhanced user satisfaction but also increased survey completion rates by 15%, making it easier for respondents to engage seamlessly on any device.
Result: Web Friendly
The redesigned web survey experience is now engaging and enjoyable, guiding participants through a delightful journey where each question is user-friendly and interactive.
Result: Mobile Friendly
The mobile survey experience is equally engaging and enjoyable, featuring a responsive design that adapts seamlessly to any screen size. With smooth navigation and user-friendly interactions, the experience remains consistent with the web version, providing a familiar journey for all users:
Smooth interactions
Clear microcopy
Engaging question types
Visually appealing design
Previous Design: Bad Survey Experience
The previous survey design was outdated and inconsistent, leading to a poor user experience across both web and mobile platforms. The web experience did not align with the mobile experience, making some interactions difficult to navigate on smaller screens. This inconsistency also burdened engineers and designers with the maintenance of two separate design systems.
There were 25 survey question types where the web and mobile experiences did not match. Below, you can see examples of the outdated design and how the web version failed to correspond with the mobile experience in terms of interaction, color, and usability.
Design & Research
My design and research process included competitor analysis, SME interviews, and user testing on innovative solutions for complex question types, such as multiple-choice grids and allocation. This thorough approach provided invaluable user insights, ensuring an optimal user experience.
Final Thoughts
By implementing a unified design system and enhancing the survey experience across web and mobile platforms, I helped Alida deliver a more cohesive and engaging product. This initiative not only increased user satisfaction but also streamlined the design process, providing a consistent brand experience for millions of users worldwide.
