The Research Platform
At Alida I designed a modern design system to bring design consistency across all six of their products. I also redesigned Alida's Survey to ensure a unified web and mobile experience.
My Contribution & Impact
I created a unified design system to standardize designs across all six products. This single source of truth saved time for designers and engineers while ensuring a consistent user experience.
After defining a clear design guidelines as a team of designers and engineers, we established a cohesive design vision.
My second contribution was that I unified the web and mobile survey experience, delivering a consistent, responsive design. This increased user satisfaction and survey completion rates. By designing mobile first we now have a responsive design that adapts to all devices ensuring a consistent, user-friendly experience. Users can now enjoy fun and interactive Surveys.
Previous design: outdated Survey
Alida's outdated survey had major inconsistencies between web and mobile, leading to low engagement, high dropout rates, and extra work for engineers and designers. The experience was frustrating for users. Below are screenshots of the old survey design—web on top, mobile below—showing the mismatch.
Survey Persona
Jane, a 34-year-old Senior User Researcher, needs an easy way to gather feedback across devices. Frustrated by high survey dropouts from poor mobile experiences, she seeks consistent, user-friendly survey designs. Alida’s platform offers intuitive creation, advanced logic, unlimited responses, and mobile-friendly designs, ensuring better feedback collection and engagement.
Design & Research
My design and research process included competitor analysis, SME interviews, and user testing on innovative solutions for complex question types, such as multiple-choice grids and allocation. This thorough approach provided invaluable user insights, ensuring an optimal user experience.
Final Thoughts
By implementing a unified design system and enhancing the survey experience across web and mobile platforms, I helped Alida deliver a more cohesive and engaging product. This initiative not only increased user satisfaction but also streamlined the design process, providing a consistent brand experience for millions of users worldwide.
