During the pandemic, Exos urgently needed a digital coaching platform to adapt to the global crisis. They hired me to design new features enabling coaches to effectively engage with remote fitness members from Google, Pepsi, intel, and NFL athletes. Below is a short product demo:

I spearheaded the research and design strategy for enhancing the "Coach Hub," creating a new web design system that significantly improved usability for coaches. By establishing feedback channels, I integrated insights from coaches directly into the design process, ensuring their needs were prioritized. I added several enhanced features and optimized the layout to ensure all elements fit seamlessly within the screen before the fold, effectively reducing wasted space. This collaborative effort united engineers, product managers, and coaches, empowering the entire team to contribute to making the Coaching platform exceptional.

Virtual coaches expressed urgent needs for features to track members' progress, attendance, workout durations, and program participation. Without these insights, their ability to engage effectively with members was compromised. The previous design had significant shortcomings:

Understanding our coaches was vital. We developed personas based on insights gathered from workshops and surveys:

• Virtual Coach: Experienced in fitness coaching, seeking effective ways to track and engage with members remotely.
• Fitness Member: Busy professional looking for a flexible and engaging fitness solution that fits into their lifestyle.

The previous design lacks scalability and effective use of screen space, leading to important features being pushed out of view. It also fails to provide discoverability, which could enhance user experience. Here are some key issues:

To address these needs, I facilitated a workshop with our PM to gather insights and pain points from virtual coaches. This research highlighted two critical areas for improvement:

1. Activity Trend: Coaches required the ability to monitor members' past activity levels over specific timeframes, enabling them to adjust training programs accordingly.
2. Activity Feed: Coaches wanted visibility into completed activities, allowing for more personalized engagement with members.

To shape the product vision for Coach Hub, I explored diverse layouts and design choices. Lacking a standard design system allowed me to create a unique design language tailored specifically for coaches and their members.

Created a robust web design system UI kit. My process focuses on quality, consistency, and reusability, ensuring a cohesive user experience for web.

1. Elevated Member Engagement: Achieved a 20% increase in app usage frequency, longer session durations, and enhanced interactions between coaches and members. This led to more accurate progress tracking, improved coaching effectiveness, and higher user satisfaction, as reflected in increased NPS scores.
2. Precision in Progress Tracking: Enabled accurate logging of activities, coach interactions, and assessment outcomes.
3. User Satisfaction: Both coaches and members reported increased satisfaction through surveys and NPS scores. Coaches especially valued the visibility into members’ activities.