Context
During the pandemic, Exos urgently needed a digital coaching platform to support remote fitness programs. They hired me to redesign the web app and add new features, helping coaches engage with fitness clients from Google, Pepsi, Intel, and the NFL. I led the product design, focusing on the coaching experience and overall UX. I worked closely with the PM and developers to align with technical constraints and ensure smooth implementation.
Problem
The previous design lacks scalability and effective use of screen space, leading to important features and new features being pushed out of view. It also fails to provide discoverability, which could enhance user experience. Here are some key issues:
User Needs
Virtual coaches needed better tools to track member progress, attendance, and engagement. The old design fell short. We created personas from surveys and workshops to understand their needs. Coaches wanted ways to engage remotely with members. Members needed flexible, at-home fitness options.
Research
I ran a workshop with our PM to uncover coach pain points. We found two key needs: coaches required the ability to monitor members' past activity levels over specific timeframes, enabling them to adjust training programs accordingly. Second, coaches wanted visibility into completed activities, allowing for more personalized engagement with members.
My Contribution
I established feedback channels and integrated insights from coaches directly into the design process, ensuring their needs were prioritized. I added several enhanced features and optimized the layout to ensure all elements fit seamlessly within the screen before the fold, effectively reducing wasted space making the Coaching platform effective and exceptional.
Design Explorations
To shape the product vision, I explored diverse layouts and design choices. Lacking a standard design system allowed me to create a unique design language tailored specifically for coaches and their members.
Design System
I created a robust web design system UI kit. My process focuses on quality, consistency, and reusability, ensuring a cohesive user experience for web.
Solution Overview
A streamlined interface for coaches to easily monitor fitness members' progress. Coaches can view each member's profile, including goals, completed assessments, and programs. They can also chat directly with members. The activity feed offers a quick overview of members' workouts and completion rates.
Final Product
This is the fully developed product. You can see how the design comes to life highlighting key interactions and benefits in the live experience.
Before & After
The design overhaul addresses usability issues in the original experience by improving clarity, streamlining workflows, and aligning the interface with user needs—resulting in a more intuitive and efficient product.
Key Results
Achieved a 20% increase in app usage frequency, longer session durations, and enhanced interactions between coaches and members, leading to improved coaching effectiveness and higher user satisfaction.
Enabled accurate logging of activities, coach interactions, and assessment outcomes.
Both coaches and members reported increased satisfaction through surveys and NPS scores, with coaches especially valuing the visibility into members' activities.
